In this podcast episode, I’m sharing some of the insights I’ve gained from navigating the dynamic world of cut flower production. I chat about the importance of adaptability, embracing experimentation, and staying connected to your customer base as a flower grower.

I’ll discuss how I navigate changing weather, market demands, and innovative ideas to keep my flower business thriving. Through personal stories from recent months, I highlight the importance of direct customer interaction, scaling flower production, and efficient market distribution. 

In this episode, we also explore the fascinating world of “U- pick” farming and flower harvesting. I share the journey of implementing a “you pick” peony patch, the logistics, customer experiences, and the balancing act of harvesting for cold storage while maintaining an appealing field for visitors. Additionally, I’ll discuss the complexities of managing a “you pick” flower and berry farm, the importance of educating customers on proper picking techniques, and the challenges of scaling down operations while remaining profitable. 

Reflecting on niche marketing strategies and the importance of dedicated staff, this episode is packed with insights to help you manage and grow a successful cut flower business.

In this episode, you will hear:

• Adaptation strategies for thriving in the cut flower industry amid unpredictable weather and market changes.
• Insights on scaling flower production and developing efficient market distribution processes.
• Launching and managing a “you pick” peony patch, including customer engagement and logistical challenges.
• Balancing flower harvesting for cold storage versus maintaining field appeal for visitors.
• Educational aspects of “you pick” farming, such as teaching proper flower-picking techniques.

Resources from this Episode

I invite you to join our Skool Group community. As part of the Skool Group, you’ll have access to free tutorials, our Beginning Cut Flower Garden online course, and a supportive network of fellow flower enthusiasts to connect with.

• Whether you’re a seasoned grower or just starting out, the Skool Group is your hub for learning, sharing, and growing your flower business. Click the link to join us today!
• I look forward to connecting with you and supporting your flower farming adventures.

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Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know we sent you.